To better understand if Instagram is a fit for you, let’s look at the best ways to use Instagram to market your business. You can also use Instagram for some clickthroughs to landing pages, but that’s limited primarily to one link in your bio, in Instagram stories for business accounts that have over 10,000 followers and for advertisers. So keep that in mind if driving traffic & clickthrough rates are important to your business.
After you determine your Instagram audience , do a competitive analysis to see what other marketers in your filed are posting. If you are already know your top competitors, start with searching for their Instagram profiles, if not, try searching for terms related to your business or industry to find similar accounts. Conduct a quick audit of related accounts to see what types of posts are getting the highest amount of engagement, what popular hashtags they’re using, what kinds of caption they’re writing, how often they’re publishing and how quickly they’re growing. This information will serve as a benchmark you start growing your own account. Once you have a sense of if the channel is right for you and if your business goals can align to your Instagram strategy, you’ll want to decide what key performance indicators or KPIs you want to track. Is it increased engagement, followers? Map out these KPIs ahead of time. They’ll help you make key decisions regarding content, campaign and advertising strategies.
Instagram can be one of the highest performing social platforms in your marketing arsenal, especially you are using it authentically. What do I mean by that?
I mean that when developing your plan, you shouldn’t buy followers. Fake followers are less engaged & unlikely to buy more products. Quality over quantity should always be your motto in the social media world & that’s true of Instagram, too.
Should provide more than just pretty pictures. Your followers want value, information or entertainment. Try to provide a good mix of content that meets all three of those desires.
Should be consistent. Don’t be a once in a while poster of pictures and don’t just randomly share images or videos without a plan behind them. Your followers will appreciate consistent and cohesive content.
I am a massive fan of a company called Green Surfboards. They’re a tiny little company, just a very small handful of people. They make wooden surfboards. An interesting boat building technique that they use to create these wooden surfboards. But what’s awesome is that surfboards and surfing are incredibly visual. So they’ve focused, although they’re on many different social networks, they’ve focused on Instagram, the visual aspects of Instagram, so they have pictures of surfboards being made in their factory. They have pictures of some of the people who come to buy or make surfboards because you can actually make surfboards with them, which is great. They have pictures of people surfing, they have pictures of them surfing, the people who make the boards actually then ride the boards. And it’s just a really awesome way that they’ve used to generate attention about what they’re are doing in a way that makes people feel like, yeah I want to be a part of that and it helps to grow.
Replying to comments quickly to further engagement & build affinity among your followers. Use trending hashtags. You can use a service Like Hashtagify to help you find relevant hashtags to your topic. Post high-quality images & video. Quality makes a difference on Instagram, perhaps more so than other social media channels. If you have beautiful, interesting content, users will engage more. Use live video & pre-promote that live video.