Creating brand identity, it;s like meeting a person for the first time. If the product has personality and design language is expressed throughout, people are going to remember that sentiment. We are constantly inspired by everything, including industrial design, architecture and everything involving modernism. We use a lot of geometry in our designs as well as organic shapes, but we try to simplify things as much as possible. Our process for designing a brand starts with listening to what the client has to say and their needs. And from there we start brainstorming. The catching part is always important for us because it’s much faster to just doodle something quickly on a piece of paper than jumping into the computer immediately. Once that is at a good point, we can take that into the computer and begi…..